![]() ![]() DNA analysis has confirmed that the guanaco is the wild ancestor of the llama, while the vicuña is the wild ancestor of the alpaca the latter two were placed in the genus Vicugna. They were, however, separated by Georges Cuvier in 1800 under the name of lama along with the guanaco. They were included in the genus Camelus along with alpaca in the Systema Naturae ( 1758) of Carl Linnaeus. ![]() Although early writers compared llamas to sheep, their similarity to the camel was soon recognized. Guanacos and vicuñas live in the wild, while llamas and alpacas exist only as domesticated animals. Lama guanicoe pacos), and the domestic llama ( Lama glama). Lama vicugna), guanaco ( Lama guanicoe), Suri alpaca, and Huacaya alpaca ( Vicugna pacos, prev. Lamoids, or llamas (as they are more generally known as a group), consist of the vicuña ( Vicugna vicugna, prev. Classification A traditionally dressed Quechua girl with a llama in Cusco, Peru According to Aymara eschatology, llamas will return to the water springs and ponds where they come from at the end of time. The Heavenly Llama is said to drink water from the ocean and urinates as it rains. In Aymara mythology, llamas are important beings. As of 2007, there were over seven million llamas and alpacas in South America and over 158,000 llamas and 100,000 alpacas, descended from progenitors imported late in the 20th century, in the United States and Canada. By the end of the last ice age (10,000–12,000 years ago), camelids were extinct in North America. The ancestors of llamas are thought to have originated from the Great Plains of North America about 40 million years ago, and subsequently migrated to South America about three million years ago during the Great American Interchange. The name llama (in the past also spelled "lama" or "glama") was adopted by European settlers from native Peruvians. When using a pack, they can carry about 25 to 30% of their body weight for 8 to 13 km (5–8 miles). Llamas can learn simple tasks after a few repetitions. Their wool is soft and contains only a small amount of lanolin. Llamas are social animals and live with others as a herd. Beyond Fat Llama, department store chain Selfridges has also developed a rental offering in collaboration with lending company HURR.Īt this point, we’re probably looking at a grand experiment that may or may not signal a long-term market sea change but it’s certainly the case that retailers are seeing a need to innovate and perhaps also to partner with sharing economy companies.The llama ( / ˈ l ɑː m ə/ Spanish pronunciation: or ) ( Lama glama) is a domesticated South American camelid, widely used as a meat and pack animal by Andean cultures since the pre-Columbian era. With that market validated, Fat Llama has developed a rental platform that reflects the brands of participating retailers and is looking ahead to further partnerships.īut is there really a market trend here or just a temporary blip? And will increasing numbers of retailers turn to marketplace providers to open up new circular economy business lines? There are signs of wider changes afoot. Although scheduled for eight weeks, the rental stock sold out in 48 hours. In the first instance, Fat Llama ran a trial with John Lewis. “They have a metal frame which can be reupholstered and reused,” he says. Englander cites the example of Sofology-now designing products specifically for rent through its The Loop initiative. But now it seems that strategies are indeed changing. Englander says that while strategists within retail organizations detected demand for rental options, financial directors tended to be a lot more cautious. It wasn’t quite a case of pushing at an open door. So we decided to look again at a business-to-business solution.” “We decided it wasn’t something we want to work on at that point but then the pandemic happened and we lost about 80 percent of our transactions. On that occasion, Fat Llama said no, deciding instead to focus on its existing peer-to-peer business. Part of the trend is a demand for rental furniture, not just from specialist marketplaces but from big retail names. Hence Fat Llama’s list of partners.īut are big retailers-who after have done very well out of charging upfront for their products-really ready to embrace a new paradigm?įat Llama’s experience suggests that rather than resisting the sustainability trend, some companies have been proactively looking at how to adapt to changes in the consumer marketplace. “We were approached by a household name about building an enterprise platform in 2019,” recalls Englander. As he sees it, people in their twenties are particularly interested in living sustainably and that desire to tread a bit more lightly on the planet is driving the circular economy as whole.
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